Stars are products that have a high growth rate and a high market share. Each category represents a particular type of product: You can use a BCG matrix to gain a better understanding of your products by grouping them into the four categories the table provides. Related: A Complete Guide to Project Management Ways to use a BCG matrixīelow are two ways that you can use a BCG matrix to increase the value of your financial portfolio: Using a BCG matrix for product strategy The horizontal axis representing market share is the portion of an area where you conduct commercial deals that you control. The vertical axis representing growth is the amount of potential a product has to bring in money. You can write a BCG matrix as a table that is divided into four parts, each of which represents a particular product or business, with a vertical axis that represents growth and a horizontal axis that represents market share. It is a framework for portfolio management that allows you to prioritize different products. The BCG matrix, also known as a growth/share matrix, is a business tool that you can use to help you create strategic, long-term plans regarding investment in competitiveness and market attractiveness. Related: Guide to Project Portfolio Management What is the BCG matrix? In this article, we discuss what a BCG matrix is, ways you can use it, tips to help you create one and two examples of what a BCG matrix looks like.

Knowing what a BCG matrix is and how to use one can help you make sound financial decisions. One way to predict outcomes is through analyzing product strategy and marketing channels.Ī popular method is the Boston Consulting Group, or BCG, matrix. Sales for the year came in at $29.29 billion, compared to $31.86 billion in 2021.Predicting the outcome of a financial portfolio accurately is an important skill for financial analysts, business owners and other people who work in the financial sector. Apple's tablet continues to show low growth, as sales continue to decline. Once a darling of the company, the iPad is now considered a dog.In 2022, Apple's Services division earned $78.13 billion in sales. But others like YouTube and Vimeo are also eating away at market share. The competition in the streaming world is intense, with traditional services like Netflix, Hulu, Disney+ dominating the market. One of the question marks for Apple is its Apple TV streaming service, which falls under the Services category.Sales for Mac products came in at $40.18 billion for the fiscal year (FY).

The cash cow for the company is its Mac products-notably the Macbook laptop, which is one of the most popular in this group.

In this case, it's considered the company's star. The iPhone brought in $205.49 billion in sales for the year.

There's no doubt that the majority of Apple's sales come from its most popular product.

Microsoft bcg matrix